COLLAB | Tradlands x The Reed Shirts

It's a big day at The Reed because we just launched three new collaboration shirts that we are truly in love with. You may remember last summer, we launched a white linen tunic-length shirt with Tradlands and it quickly became one of our best sellers. The tails are bit long but the tailoring is far from boxy. In our minds, these are the perfect shirts. They are real wardrobe staples that can be worn with anything. Today we officially launch two new styles and relaunch the white linen. The shirts are made in the USA and are made from 100% organic poplin or linen. Get them while they're still in stock!

March 23, 2016 by Lizzie Garrett Mettler

COLLAB | Mollusk Tomboy Trunks

Last year we designed some pretty epic (if we do say so) women's swim trunks with Mollusk Surf Shop. Why? Because even with the resurgence of 1980s and 90s outdoor tech apparel, I felt like there was a dearth when it came to shorts that could double as trunks for women. So, Mollusk and I got together and hammered something out that we felt could work really well for beach biking, swimming, some light surfing, canoeing, beer drinking, trail running—clearly we think they're multi-functional.  They're made from a water resistant blend of cotton and nylon and close with a drawstring but also feature an elastic waist and a zip pocket in the back for a credit card and keys and other miscellany. Today we're releasing two new colors for 2016, new lavender and Nippon blue. They're $65 still made right here in sunny California! Get 'em while they're hot. 

March 18, 2016 by Lizzie Garrett Mettler

VINTAGE | February Batch


There's a new hot batch of vintage just added to the site from beaded bolo ties to faded flags—check it all out right here.

February 25, 2016 by Lizzie Garrett Mettler

GUIDE | Valentine's Day

Love it or hate it, Valentine's Day happens every year. If you're in the love it camp we have some ideas for you. If you're in the hate it camp, well, we've got a discount code for you—go ahead and treat yourself. 

Good through 2/14 take 15% off all orders at The Reed with the code CUPID15.

February 04, 2016 by Lizzie Garrett Mettler

GUIDE | The Chicago Movie Map

Just added a guide to one of our favorite American cities one (John Hughes) movie at a time. Check it out here and let us know your favorite Windy City films.

February 02, 2016 by Lizzie Garrett Mettler

UNIFORM | Fog Linen

There are a lot Japanophiles out there, and the number only grows as people discover how thoughtful in simplicity and quality Japanese products can be. Fog Linen is no exception and one of my absolute favorite labels out of Tokyo. Founder Yumiko Sekine started Fog Linen after searching tirelessly for every day linens she remembers using in her childhood. She visited Lithuania, a country famous for their flax (they've been exporting linen since the Middle Ages), but was disappointed to find that there were no linen products that were simple and made for daily use. As necessity tends to be the mother of invention, she started working with Lithuanian producers to create the products that reflect her memories minimalist linens. We are so proud to be a retailer of Fog Linen. We love their house slippers, their aprons, coasters, lightweight scarves, pouches, robes, and yes, simple kitchen cloths. Check out the entire collection at The Reed, right here.


January 26, 2016 by Lizzie Garrett Mettler

UNIFORM | Daniela Barone's New Wide Cuffs

I'm not going to lay it on thick with these because I have a limited supply and they are sooooo great. I usually don't wear big chunks of jewelry but Daniela Barone's new wide cuff with triangle cut ($90) and semicircle cut ($90) are so sculptural and clean and comfortable around the wrist that it's my new favorite bracelet. Grab one while they're still in stock, they make a helluva Valentine's Day gift. Check 'em out!

January 23, 2016 by Lizzie Garrett Mettler

GEAR | Vintage Filson Tote with Poppy Patch

It's been a slow month on the blog as we prepare for the year ahead. We're getting really excited about some amazing collections and collaborations on the way. In the mean time, the vintage collection has been getting updated, and we're especially digging this semi-vintage Filson tote that we affixed a California poppy patch to. Perfect travel bag in our humble opinions. Check it out here.
January 17, 2016 by Lizzie Garrett Mettler

ICON | Cris Williamson

Current style hero: musician Cris Williamson. The Miller High Life on the edge of the piano is the best detail in my opinion. Photo via the incredible 1977 book of portraits by Cynthia MacAdams, Emergence.

January 11, 2016 by Lizzie Garrett Mettler

VINTAGE | January Batch

It may be a brand spanking new year, but we've got a batch of choice vintage items that have just been added to The Reed, including a restock of beaded souvenir belts we've been collecting. Check it all out right here. Happy New Year everyone!
January 01, 2016 by Lizzie